Are Companies the New Training Ground for Writers?
Companies from Fortune 500 corporations to small businesses are hiring writers to create content. While writers bring the requisite writing and other skills to the game, some have little or no...
View ArticleWhy you need a professional writer to create top-notch content
Like many businesses, you’re trying to create more and better content, and for that you need the help of your managers and employees. People in your company can provide a wealth of stories, anecdotes,...
View Article5 examples of how a professional writer can help you with damage control
For whatever reasons, you didn’t hire a professional writer to help with an important project. Now you need to exercise damage control. So you do what you should have done in the first place: hire a...
View ArticleShould your company hire an inexperienced writer?
You need writers – full time, temporary or freelance — to help you create content for your business: blogs, social media content, white papers, scripts for videos and podcasts and much more. Should...
View ArticleWhy employers should care whether freelancers have benefits
One of the reasons employers hire freelancers is that they don’t have to pay the costs of freelancers’ healthcare and other benefits. That has left freelancers on their own in trying to obtain...
View ArticleCPAs and lawyers are moving from billing clients by the hour to other pricing...
Lawyers and certified public accountants (CPAs) have long billed businesses and other clients by the hour. But in both professions the trend in recent years has been toward other forms of billing. This...
View ArticleHow to hire a writer with industry expertise
Whatever industry you’re in, you can find a writer with industry expertise – a writer who is knowledgeable about your industry and experienced in writing about it.The post How to hire a writer with...
View ArticleWhy you need to hire freelance writers who are team players
In deciding whether to hire freelance (independent) writers, you naturally begin with the candidate’s writing skills. But there are other, equally important skills to evaluate, starting with a writer’s...
View ArticleHow a Professional Writer Can Help Your Business with Thought Leadership
When companies routinely label the reports and other content they produce as “thought leadership,” the term loses its value. Companies can proclaim themselves thought leaders. But it’s for their...
View ArticleEvery business is a publisher, but not every business knows how to publish
Every business from a dry cleaning store to a global corporation has the power to publish and market content. But having that power is one thing, knowing how to use it is something else. This is what...
View ArticleWhat are the risks in hiring a professional writer?
More businesses are spending more money to hire writers to help create more and better content. So they have a lot at stake in selecting writers. Here are the risks to consider in hiring: Anyone can...
View ArticleThe Chimpanzee Guide to Building Your Book Platform
Want to write a book? You need a platform. If you’re a best selling author, an industry titan or head of a crime family, you already have one. You’re famous – or infamous. But if people don’t know who...
View ArticleHiring writers and creating content: resources for your businesses
A great thing about brand publishing is this: you can tap into a wealth of resources for help in finding and hiring writers and other talent and creating, managing and marketing content. Here’s a...
View ArticleShould you hire a journalist or a copywriter?
If you’re hiring writers to help create content — as many businesses are — should you hire a journalist or a copywriter? Actually, you don’t have to make a choice. You can hire both. The difference is...
View ArticleMany writers already have the marketing skills that businesses want
Increasingly, businesses want writers who not only can write but also market content. While some writers need to develop marketing skills, many already are experienced in marketing. These writers...
View Article35 sites where you can find and hire professional writers
Today you can access more online sites than ever to find and hire professional writers: full time, part time, temporary or freelance. Some connect people with many different kinds of jobs. Some are for...
View ArticleWriteaway! How professional writers can help your company with any writing...
Whatever your company needs written, a professional writer can help. You can find the right writer for any type of project. And the writer can work from most anywhere. Here’s a sampling of the projects...
View Article6 myths about freelancers that give them a bad name with clients
As the market for writers and other freelancers has grown, so, too, have the myths, misconceptions and misunderstandings of the market. Time for a reality check. Starting with … Fiction: Freelancers...
View ArticleHow your business can use a professional writer to communicate person-to-person
Yours may be among the many businesses that hire writers and other creative talent to help produce content for your web site, blogs, social media pages, webcasts, webinars, online marketing and other...
View ArticleHow to work with a professional writer in writing a white paper
Every day businesses and other organizations produce a stream of white papers on every subject imaginable. To get the attention of audiences, your business must create a white paper that’s original,...
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